Instagram 推內容創作平台 IGTV,60 分鐘會不會有點長?



近期打開 Instagram ,大家應該都能看見右上角有個 TV 圖示,這來自於  Instagram 的新構思,他們希望新功能 IGTV 能成為內容創作者的平台。IGTV 現在就像個試水溫的實驗室,沒有任何編輯、濾鏡功能,不過,看得出來大家都很好奇,且躍躍欲試。

IGTV 首先面臨到的問題,就是影片格式問題,雖然 Instagram 表示,TV 必須直式觀看。這也才符合 Instagram 的精神,但顯然用戶在上傳影片上,仍有技術性的問題。


要求品質的網紅與 KOL,在影片產出上相當謹慎,一般來說,正經八百的 4:3 或 16:9 的影片仍被重視,只是放到 IGTV 頻道上,效果不佳,好家在,現階段 粉絲經濟 當道,大家不會嫌棄自己的偶像,觀看人次還不會受到太大影響。


IGTV 是人人可上傳的平台,只要你有 Instagram 帳戶,你想上傳什麼就傳什麼,問題來了,有人認為,無法掌控用戶上傳的內容是令人擔心的,要是試圖控制用戶或做了品質篩選機制,那就失去 IGTV 出現的含義了。

馬來貘五週年這支影片就十分符合 IGTV 的要求

IGTV 想打造內容創作者平台,在 Instagram 上,本身創作的門檻就不高,不論你想上傳 15 秒吃拉麵影片、倒立、搭捷運、發呆? 或許都是創作的一環,只是觀眾多寡而已。

所以,基本是圍繞著 粉絲經濟 運行,至於影片品質,根本沒差,Instagram 撐過影片格式適應不良的轉換期後,唯一要把關的是,涉及宗教、人身攻擊等等,老生常談的負面問題,相信 Instagram 早就有對策,在 IGTV Help center 裡,還是有註明一處宣言:

“ 我們希望盡可能為每位 Instagram 用戶打造最完善的使用體驗,因此會從 Instagram 移除違反社群守則的影片。如果您發現疑似違反守則規定的內容,可以提出檢舉。” 

Welcome to IGTV

From our CEO Kevin Systrom (“Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you!Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY ( posting her newest project to King Bach ( sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start.IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.We strived to make it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct.Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel.Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.”IGTV will be rolling out globally over the next few weeks on iOS and Android.

Instagram 發佈於 2018年6月20日 星期三


最後,有通過驗證的帳戶,可透過電腦上傳 60 分鐘的長影片到 IGTV 上,暫時還無法想像,我願意守在 Instagram 上看 60 分鐘影片的模樣,除非上面要播一集韓劇?



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